![]() ![]() ![]() Logos also identify individual products and services.” They are used by every kind of organisation in every part of the world, from internation corporations to charities and from political parties to community groups and school. “Logos are signs, marks of identity designed for easy recognition. There is work by masters of symbol and logotype design, such as Paul Rand, Saul Bass and Anton Stankowski, alongside marks by today’s big names and emerging talents, including Sagmeister Inc, North, Studio Apeloig and Segura Inc. ![]() Whether it is the product of a flash of inspiration or a flood of research the logo remains one of the most powerful resources available to organisations for winning the attention of a global, time-poor audience. ‘Logo showcases the greatest logos in use today. ![]()
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